Philosophy
Sleep is as much a natural phenomenon as one essential to ensure the body has the perfect psychophysical balance. Scientific observation and further clinical studies have confirmed how, without adequate support, quality is compromised and also the well-being that results from it during the day. For this reason the bedding element (that is, the bed) has become more elaborate, technologically advanced and sophisticated over time: applied research carried out in the bedding industry has developed new and better materials and components which can greatly increase the comfort and quality of rest.
Therefore sleeping well actively improves personal well-being, so choosing a bed-system which suits every individual need can be easily transformed into a more restful and regenerating sleep. Simple conclusions, certainly, but they’re the basis of what is, in fact, the ‘culture of sleep’: ‘sleeping well’ today is socially important, involving fads, trends, schools of thought…, so a ‘culture’ in all respects. Choosing the bed-system carefully is important, just as it is essential to know how it is made inside, where the well-being of sleep arises.
Like any product that plays an important role in our everyday life, even the bed-system must be able to convey ideas and meanings which characterize its creation: a product which has its own personality. So here’s how the highest levels of comfort and functionality take on that charm and subtle elegance typical of the cosmopolitan style which characterizes our modern society; the search for essentiality based on a clear and linear vision of the product, its state-of-the-art manufacturing, moderate and flawless, and at the same time versatile.
This personality helps to emphasize what the basic prerequisites of the product are, and it focuses on the warmth and intimacy which each of us wants to find every day in the bedroom. Ours is the result of a consideration of the ‘bed’ experience, because the house is the ambience which expresses our personality, our taste, our conception of warmth and hospitality, like a personal little artwork which reflects us. And inside the house, the bed is the richest element of symbolic, emotional and concrete meanings.